BRAND POSITIONING

Totfull is a platform that aims to bring mothers together to discuss their parenting experiences. What differentiates Totfull from other parenting platforms is that much of the information and real-life stories are shared in video format. With mothers coming forward to talk about their experiences in person, the level of credibility and sense of resonance are higher as the audience is able to put a face to the person who is sharing.

Totfull's topics are also specially curated to draw attention to current parenting issues and trends in order to address parents' concerns in a timely manner. Over time, Totfull hopes to build a community that not only provides for sharing parenting views, but also encourages healthy parenting among new parents.