CLIENT
ENDORPHIN
WORKS DONE :
BRANDING
LOGO DESIGN
Inspired by a carabiner, the "stand out" design element is the 'D' in Endorphin's logo. The carabiner replaced the "D" and is used to represent security and safety.
Endorphin's logo also comes in two variations, each for different purposes.
BRAND POSITIONING
As one of Singapore's few high element outdoor facilities, the company caters to people who want to challenge themselves as well as those who simply wish to soak up the sun and have fun.
This is also an excellent place to get away without going to full extremities. It's ideal for families to bond and have a good time.
BRAND IDENTITY
There were several colours proposed at the back of the name card but the final decision was to go with green as it illustrates a bright green field.
The primary typeface for Endorphin is Barlow Bold, a slightly rounded san serif font. The font family comes in a wide variety of Thin, Light, Medium, Semi Bold, bold and Extra Bold each with Regular and Italic option.
The color scheme of the brand consists of black and green to bring out the outdoor element, yet retain the classiness of the design.
