CLIENT
ELIQUE
WORKS DONE :
BRANDING / SOCIAL MEDIA MANAGEMENT
ADVERTISING & PROMOTION / PRODUCTION
BRAND POSITIONING
Being an all-rounded "Design and Build" Consultancy, Elique is positioned as a mid to high end interior design firm that aims to deliver the most ideal design plans based on clients’ requests. While Elique encourages homeowners to play an active role in the design of their dream homes, the team is always there to customise alternatives if homeowners’ requests are not feasible in the long run.
Furthermore, Elique values price transparency and flexibility. With such practices, homeowners can be reassured that along with Elique’s years of industry knowledge and expertise, every dollar will be well-spent and accounted for throughout the renovation process.
LOGO DESIGN
Elique's logo is inspired by the concept of outer space and features a hexagon that resembles the ring system surrounding planets.
The tagline, which conveys a sense of adventure and creativity, embodies Elique's commitment to design and cater to the needs of their clients.
BRAND IDENTITY
A color palette of gold, black, and marble has been chosen to visually represent Elique's brand positioning.
To highlight the element of personalisation, the primary font used for Elique's logo is a stylish handwritten/signature style.
To complement the primary font, a sans serif basic font was chosen as the secondary font.
