CLIENT
CHARLES
BAKERY
WORKS DONE :
BRANDING / SOCIAL MEDIA MANAGEMENT
ADVERTISING & PROMOTION / PRODUCTION
BRAND POSITIONING
Founded during the Circuit Breaker, Charles Bakery sees the brand as a premium online bakery which strives to deliver high quality bakes conveniently to the doorsteps of the customers.
To maintain freshness, taste and quality, each cake is made to order and baked with high quality ingredients. Offering 2 different sizes, Charles Bakery also wish to encourage loved ones to spend time together by sharing the bakes.
One can expect to be surprised by the rich texture and tangy flavours of their cheesecakes!
Charles Bakery wanted a luxurious and minimalist brand concept. Hence a cursive and classic font was chosen for the logo design.
To complement this branding, an elegant colour palette of black, white, and gold was carefully selected. Adding a personal touch to the minimalistic logo, their signature cheesecake was also incorporated into the logo design.
LOGO AND TAGLINE
